Disruptive 
Innovation
Development

We identify which technical measures your organization needs to implement and with what sense of urgency in order to remain successful or even achieve market leadership.
 
We reflect your internal technological capabilities and capacities with the competitive landscape of business-relevant technology solutions – both hardware- / software engineering, as well as digital twin development and new business services based on generative AI.
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Companies with a maximum target volume of $ 963 Mio.
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technology fields incl. related suppliers, products and patents
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technical product assessments

AUDITS

Subservices in Disruptive Innovation Development

We align your technological capabilities with the latest advancements and future requirements, ensuring your organization stays ahead in a rapidly evolving landscape. By visiting your customers, we uncover the truth about their most pressing needs, providing valuable insights to drive meaningful innovation. Leveraging a global perspective, we test cutting-edge technologies worldwide to identify the best solutions for your business.

Together, we define your future technology goals and KPIs, clearly outlining gaps and opportunities. We develop innovative USPs tailored to your organization and craft a clear path forward—product by product. By avoiding overengineering, we ensure your innovations remain practical and impactful. Finally, we make even the most disruptive technology solutions understandable and accessible for every stakeholder, empowering your organization to embrace the future with confidence.
Technology Risk Assessment

Do you know the risk of the technical products and services you are targeting being disrupted?

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Voice of Customer

Make sure that your strategy addresses the most relevant developments and that your R&D does not develop past the customer needs.

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Competitive Landscape Analysis

We screen the market in your industry for available or planned competitive technologies, and make them comparable

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Technology Vision Conception

Conception of your unique technology vision in a short phrase, clearly to understand, straight to the point!

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Technology Roadmap Design

Everything you are not yet able to do today but will need to be able to do tomorrow defines your requirements!

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„White Field“ Identification

Identify and close the gaps of your technology roadmap through our support!

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Lean Engineering Check

Everything you cannot do today but have to be able to do tomorrow defines your requirements!

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Technology Marketing Ideation & Conception

Getting to the heart of the matter and communicating it in an easy-to understand way for all of your stakeholders!

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“Developing disruptive innovations is no easy task. With a structured approach and a focus on the big picture, we aim to create what your competitors hope you’ll never achieve.

We expand your perspective, reflect on your technical strengths, and tackle future challenges head-on. By maximizing synergies with your expert team, we guide you beyond the daily grind into the realm of the seemingly impossible—and turn it into reality.”

Dr.-Ing. Dirk Friedrich, MBA – fritzgoldberg

DISRUPTION POTENTIAL

Technology Risk Assessment

The risk analysis offers you an expert and objective view of your opportunities and risks in dealing with targeted external technological USP’s. Are there unique selling points safe from copying, substitution by other better technologies or will these even be disrupted by completely new innovative service approaches (example: digital camera destroys the core business of photo film manufacturers)?

We will systematically find out, analyze your technical expertise and, above all, your weak points. Once these have been clearly identified and evaluated in quantifiable terms, you can work on minimizing these risks. The result is a management dashboard for organizing your technical risk reduction.

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CLEAR VIEW

Voice of Customer

We speak with your customers as a neutral party and prepare the questions to be asked together with your technical experts and decision-makers. You remain in the background for the time being – we conduct the surveys for you by phone, web meetings and through personal visits to your customers worldwide.

The result is a well-founded description of the needs of your most important customers, which we then reflect and evaluate together with you in terms of your technical developments and planned projects.

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AVOID SURPRISES

Competitive Landscape Analysis

We screen the market in your industry for available or planned competitive technologies, make them objectively comparable and place them in the context of your technology development priorities.

We propose an evaluation scheme and work with your experts to approach the benchmark in a cleanly structured and, above all, transparently comprehensible way.

The Result: A reliable information base for your future technology roadmap and the R&D projects prioritized!

1. Delimitation and definition of the range of technologies to be compared

2. Screening the market for available or planned competitive technologies

3. Compare and place them in the context of your technology development priorities

4. Propose an evaluation scheme and meet your experts to approach the benchmark

UNIQUE & SHORT

Technology Vision Conception

Avoid long-winded monologues about your uniqueness – get to the point, in a way that is understandable to every customer – without beating around the bush, in a short, concise sentence!

Reflecting on your technological risk assessment of being disrupted by competitive solutions, based on the product and service strategy formulated from the carefully developed Voice of Customer, we will work with you to create a unique technology vision, including an unbeatable slogan!

PATH FORWARD

Technology Roadmap Design

One project component of our comprehensive cooperation is the identification and quantitative (skills, personnel, capacity, …) assessment of your internal company capabilities – described in an unvarnished, factually clear and hard-hitting manner.

Everything you are not yet able to do today but will need to be able to do tomorrow to achieve your technological corporate vision successfully and on time, defines your requirements for organic growth (make) or growth through company acquisition (buy).

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CLOSING GAPS

"White Field" Identification

We not only analyze the technology gaps for you but also identify your internal company resources and, through our technically professional M&A management, also external technologies and companies / start-ups that can be acquired to successfully and sustainably close your ‘white fields’.

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COSTS DOWN

Lean Engineering Check

Product State

SPEC Design / Engineering Concept / Modulization

MAKE or BUY Decisions

Inhouse Manufacturing (USP parts) / Supplier Identification

Production

Manufacturing planning / Supplier Assessment Criteria

Documentation

QFD / Certificates  / Training & Sales decks

We avoid too much of a good thing and focus on a clean price-performance ratio of your innovation activities, from the rough idea to the prototype ready for series production.

Our services in that area range from Target state description, over Requirements specification (SPEC), Concept development, Make & Buy Decision, Assessment of inhouse manufacturing (USP parts), Prototype development and testing (DoE), Serial Product…

We screen the market in your industry for available or planned competitive technologies, make them objectively comparable and place them in the context of your technology development priorities.

YOUR STAGING

Technology Marketing & Ideation

Getting to the heart of the matter and communicating it in an easy-to-understand way! These are the true transfers and unique skills of our highly professional technology managers!

  • Product, USP and innovation audit
  • Present your products attractively and understandably
  • Creation of communication concept
  • Graphic / design / design for product and communication media
  • Implementation in your marketing strategy
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FORGOTTEN SOMETHING?

What you don't have, you have to create or BUY!

Make sure that your strategy addresses the most relevant developments and that your R&D does not develop past the customer needs.

get to the point, in a way that is understandable to every customer – without beating around the bush, in a short, concise sentence!

Reflecting on your technological risk assessment of being disrupted by competitive solutions, based on the product and service strategy formulated from the carefully developed Voice of Customer, we will work with you to create…

M&A Management

You can’t get one without the other!

When making the classic make-or-buy decision, there are many pitfalls to watch out for. The conditions for a purchase decision change dynamically, often everything has to happen very quickly, but you should still not make any mistakes!

We will sift through the jungle for you on your behalf and you can remain anonymously in the background for as long as you consider appropriate so as not to alert anyone to your plans!

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Get in touch

We would be delighted to get in touch with you.
Just send us an email and we will call you back immediately!

Your team
fritzgoldberg!