Disruptive Innovation
Development
Development

AUDITS
Subservices in Disruptive Innovation Development
“Developing disruptive innovations is no easy task. With a structured approach and a focus on the big picture, we aim to create what your competitors hope you’ll never achieve.
We expand your perspective, reflect on your technical strengths, and tackle future challenges head-on. By maximizing synergies with your expert team, we guide you beyond the daily grind into the realm of the seemingly impossible—and turn it into reality.”
Dr.-Ing. Dirk Friedrich, MBA – fritzgoldberg

Technology Risk Assessment

The risk analysis offers you an expert and objective view of your opportunities and risks in dealing with targeted external technological USP’s. Are there unique selling points safe from copying, substitution by other better technologies or will these even be disrupted by completely new innovative service approaches (example: digital camera destroys the core business of photo film manufacturers)?
We will systematically find out, analyze your technical expertise and, above all, your weak points. Once these have been clearly identified and evaluated in quantifiable terms, you can work on minimizing these risks. The result is a management dashboard for organizing your technical risk reduction.
Voice of Customer
We speak with your customers as a neutral party and prepare the questions to be asked together with your technical experts and decision-makers. You remain in the background for the time being – we conduct the surveys for you by phone, web meetings and through personal visits to your customers worldwide.
The result is a well-founded description of the needs of your most important customers, which we then reflect and evaluate together with you in terms of your technical developments and planned projects.

Competitive Landscape Analysis
We screen the market in your industry for available or planned competitive technologies, make them objectively comparable and place them in the context of your technology development priorities.
We propose an evaluation scheme and work with your experts to approach the benchmark in a cleanly structured and, above all, transparently comprehensible way.
The Result: A reliable information base for your future technology roadmap and the R&D projects prioritized!
Technology Vision Conception
Avoid long-winded monologues about your uniqueness – get to the point, in a way that is understandable to every customer – without beating around the bush, in a short, concise sentence!
Reflecting on your technological risk assessment of being disrupted by competitive solutions, based on the product and service strategy formulated from the carefully developed Voice of Customer, we will work with you to create a unique technology vision, including an unbeatable slogan!
Technology Roadmap Design

One project component of our comprehensive cooperation is the identification and quantitative (skills, personnel, capacity, …) assessment of your internal company capabilities – described in an unvarnished, factually clear and hard-hitting manner.
Everything you are not yet able to do today but will need to be able to do tomorrow to achieve your technological corporate vision successfully and on time, defines your requirements for organic growth (make) or growth through company acquisition (buy).
"White Field" Identification
We not only analyze the technology gaps for you but also identify your internal company resources and, through our technically professional M&A management, also external technologies and companies / start-ups that can be acquired to successfully and sustainably close your ‘white fields’.

Lean Engineering Check
We avoid too much of a good thing and focus on a clean price-performance ratio of your innovation activities, from the rough idea to the prototype ready for series production.
Our services in that area range from Target state description, over Requirements specification (SPEC), Concept development, Make & Buy Decision, Assessment of inhouse manufacturing (USP parts), Prototype development and testing (DoE), Serial Product…
We screen the market in your industry for available or planned competitive technologies, make them objectively comparable and place them in the context of your technology development priorities.

Technology Marketing & Ideation
Getting to the heart of the matter and communicating it in an easy-to-understand way! These are the true transfers and unique skills of our highly professional technology managers!
- Product, USP and innovation audit
- Present your products attractively and understandably
- Creation of communication concept
- Graphic / design / design for product and communication media
- Implementation in your marketing strategy
What you don't have, you have to create or BUY!
Make sure that your strategy addresses the most relevant developments and that your R&D does not develop past the customer needs.
get to the point, in a way that is understandable to every customer – without beating around the bush, in a short, concise sentence!
Reflecting on your technological risk assessment of being disrupted by competitive solutions, based on the product and service strategy formulated from the carefully developed Voice of Customer, we will work with you to create…
Get in touch
We would be delighted to get in touch with you.
Just send us an email and we will call you back immediately!
Your team
fritzgoldberg!